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01 — Case Study

AGASSI World

A performance film built as worldbuilding — an idea worth remembering, developed into a visual language and told across two separate chapters.

ROLE
Concept · Art Direction · AI Imagery
DISCIPLINES
Worldbuilding · Key Art · Motion
YEAR
2024
AGASSI World — the parade
The Idea

The brief wasn't "make a music video." It was: build a world you'd want to live inside. Two chapters, two moods — one continuous language of light, motion and character.

World 001
— THE JAZZ CHAPTER
Saxophone detail Trumpet player
World 002
— THE MOTION CHAPTER
Leap On the stairs Boots in motion
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AGASSI — Chen Agassi @agassi.studio