MASHA

A self-initiated fictional brand — time worn as adornment. Started as a design-school project and developed into a full identity: brand world, campaign concept, visual system and two film ads.

MASHA is a brand I invented. The prompt I set myself: if a house made objects out of time itself, who would wear them? The answer became a cast of clock-faced figures — heirlooms as identity, obsession rendered beautiful — and everything grew from there.