03 — Case Study

Visual Identity for Events

Three events, three distinct worlds. Each identity begins in motion, then expands into the key visual and every format the event needs, from teaser film to lineup, timetable and story.

Role: Concept · Art Direction · Motion
Disciplines: Event Identity · Teaser Film · Social System
Scope: Three events

The Approach

I treat the teaser as the first expression of the identity: it sets the atmosphere, pace and visual rules. From there, the still assets grow from the same system, so every touchpoint feels unmistakably part of the same night.